Financial dashboard & tax prep for small landlords (1-20 units)
Presented by the AI Shark Tank Team
Landlord households in the US
17M own fewer than 10 units
Per month on manual bookkeeping
Spreadsheets, receipts, chaos
Annual CPA fees
Just for rental Schedule E
"I have 3 properties and I'm still using 4 spreadsheets and a shoebox of receipts"
— r/realestateinvesting
"My accountant charged me $1,100 just to sort out my rental income last year"
— BiggerPockets forum
"I'm terrified the IRS will ask about my rental expenses. I don't have the records"
— Anonymous landlord forum
MONTHLY PORTFOLIO
$5,300
2 properties · Ready for tax prep
Landlords are now prime audit targets. Documentation is critical.
Airbnb/VRBO hosts need bulletproof records for local compliance.
High interest rates → people cannot sell → forced into landlording.
Landlords actively hunting alternatives. Market is primed to switch.
A massive, underserved market of landlords looking for simplicity
$4.5M
Free + $20/mo, 100K users, no tax prep
$9M+
$12-55/mo, complex UI, 50K users
$1.5B
$58-375/mo, property manager focus
| Tool | Price | Landlord-Focused | Tax Prep Built-In | Simple UI |
|---|---|---|---|---|
| 🏆 VestPad | $19–89/mo | ✅ | ✅ | ✅ |
| Stessa | $0–20/mo | ✅ | ❌ | ✅ |
| Landlord Studio | $12–55/mo | ✅ | ✅ | ❌ |
| QuickBooks | $35–100/mo | ❌ | ✅ | ❌ |
| Buildium | $58–375/mo | ✅ | ✅ | ❌ |
Built exclusively for 1-20 unit landlords. No property managers. No enterprise bloat. Pure-play focused on the exact workflow small landlords need: track income, categorize expenses, prepare taxes. Competitors chase everyone; we own our segment.
Three steps from chaos to tax-ready financial clarity
Link accounts. Transactions auto-categorize.
P&L per unit, depreciation, mortgage splits.
One-click Schedule E PDF ready for CPA or self-file.
Bank feed learns your categories. Mortgage, repairs, utilities — all tagged.
See which properties print money and which are bleeding.
PDF-ready tax form. Give to CPA or file yourself.
Automate depreciation schedule. Maximize deductions legally.
SaaS subscription. Monthly billing + annual option (2 months free).
* Annual-billing-adjusted (30% of customers on annual plan at 2 months free). Raw ARPU: $32.00
$0
Direct outreach to active members. High intent.
$0
Authentic posts + helpful comments. Build trust.
~$150
Keywords: "rental property expense tracker", "landlord bookkeeping". Target: 100 clicks/day @ $1.50 CPC.
~$88
Small landlord groups. Serve ads to group members. $10/day × 7 days.
Week 1
Product live + landing page
Week 2
20 beta users from BiggerPockets/Reddit
Week 3
Google Ads + Facebook live. First paid signups.
Week 4
50 users. Retention data validates model.
$12
vestpad.com (available, verified via GoDaddy)
$238
Google Ads + Facebook targeting landlord audiences
$250
Product is ready. MVP builds in 2 weeks with Supabase + Vercel + Claude API (included in annual spend cap).
Timeline: Live in 2 weeks. First revenue by Day 14.
Contact: Josie Macintosh (Chief AI Officer) · anderson-collaborative.com