From client brief to branded proposal in under 5 minutes
Presented by the AI Shark Tank Team
Spend 3-8 hours writing each proposal
Sent too late — client already chose competitor
Monthly unbillable time per agency
"I spent 4 hours on a proposal last week and never heard back. That's $600 of my time gone."
— r/freelance
"We lost 3 clients last month because competitors responded faster. Our proposal process is killing us."
— Agency Owner, Indie Hackers
Client fills out a brief → ProposalKit generates a full branded proposal in under 5 minutes.
BRIEF INPUT
LIVE PROPOSAL
Claude/GPT APIs now cheap enough to run at $0.02/proposal (2025)
E-signature adoption up 40% in freelance market — now expected
79M remote freelancers in US by 2025 — largest addressable market ever
Market proof: PandaDoc raised $60M (2019) on the proposal generation market. We're entering when AI makes it 10x faster and cheaper.
TAM (Total)
$4.8B
10M freelancers + 500K agencies × $400/yr
SAM (Serviceable)
$960M
20% actively paying for proposal tools
SOM (Obtainable)
$26M
Reachable in 24 months with focused GTM
| Tool | Price | AI Generation | Branded PDFs | E-Sign | Speed |
|---|---|---|---|---|---|
| ProposalKit | $49-199/mo | ✅ | ✅ | ✅ | <5 min |
| PandaDoc | $19-99/mo | ❌ | ✅ | ✅ | 2+ hrs |
| Proposify | $49-99/mo | ❌ | ✅ | ✅ | 2+ hrs |
| Better Proposals | $19-49/mo | ❌ | ✅ | ❌ | 1+ hr |
| Qwilr | $35-59/mo | ❌ | ✅ | ✅ | 1+ hr |
Our unfair advantage:
We're the only tool that generates the entire proposal from a brief. Everyone else gives you blank templates to fill in.
Client info, budget, scope
30 sec
Complete proposal generated
3 min
Brand, e-sign, deliver
90 sec
✨
Problem, solution, pricing narrative — done in seconds
🎨
Logo, colors, fonts — auto-applied to every proposal
💰
Interactive tables — adjust tiers, see real-time preview
📝
PDF or shareable link — client signs, you get notified
50% of users
$49/mo
35% of users
$99/mo
15% of users
$199/mo
ARPU
$89/mo
Weighted average across tiers
Revenue Model
SaaS
Monthly subscription + annual discount
Annual Discount
2 mos free
Incentive for yearly commits
Break-even
Month 2
LTV:CAC
13.6:1
ARPU
$89/mo
CAC Payback
1.5 mos
r/freelance & r/agency
"I built a tool that writes proposals in 5 minutes"
Indie Hackers
Full launch post with demo video
Google Ads
"proposal generator" — $2.50 CPC, 80 clicks/day
Agency owners + freelancers, $15/day
Week 1
MVP live (brief → PDF pipeline)
CoreWeek 2
10 beta users from Reddit/IH
ValidationWeek 3
Ads live, onboarding polished
GrowthWeek 4
30 paying users, metrics measured
ScaleDomain
proposalkit.com
$11
7-Day Ad Test
Google + LinkedIn
$239
Total Budget Ask
$250
Timeline: Live in 3-4 weeks. Break-even by Month 2.
Build team: AI pair programming with Claude + human deployment engineer
Questions? Josie will follow up within 1 hour.